Miffy was "born" in 1955. While on holiday in North Holland, Dick Bruna would tell his eldest son, bedtime stories about a little, white bunny, who scampered around the garden of their holiday home.
This bunny became the inspiration for Miffy.
Miffy appeals to children all over the world, instilling a sense of safety. Many children are able to identify with Miffy and her adventures. She is uncomplicated and innocent, has a positive attitude and is always open to new experiences.